30 Years in the Making – The Senator Story

Thirty years in the making. One documentary. And the moment you’ve been waiting for . This is our story. From a workshop in Napier in 1996 to one of New Zealand’s most trusted names on the water — and we’re just getting started.

From humble beginnings in a workshop in Napier in 1996 to becoming one of New Zealand’s most trusted names on the water, this documentary looks back on the people, passion, innovation, and determination that helped shape the Senator brand over the last three decades.

Built on a reputation for uncompromising quality, over-engineered construction, and boats designed for real-world conditions, Senator Boats has grown into a respected name not only throughout New Zealand, but increasingly across Australia as well.

Featuring behind-the-scenes insights, stories from the journey, and a closer look at the philosophy that continues to drive the company forward, this is more than just a look back — it’s a celebration of the people and community that have supported Senator Boats along the way.

And after 30 years, we’re only just getting started.