Business Central Spotlights Senator Boats’ Ongoing Success
Senator Boats has been profiled in Business Central magazine, highlighting our journey from backyard beginnings to one of New Zealand’s most trusted alloy boat builders.
The article tracks Senator’s journey from its early days in a backyard shed to today’s purpose-built Napier factory, where a dedicated team continues to refine and innovate across the entire model range. With more than 25 years behind the brand, Senator has become known for boats that balance toughness and practicality with features designed for real-world boating conditions.
From popular models like the 500CU through to larger hardtops and work-ready builds, Senator boats have become a trusted choice for recreational and commercial operators alike. The Business Central feature highlights not just our craftsmanship, but also the loyalty and passion of our team, dealers, and the wider boating community that has grown around the brand.
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